Creation
of dynamic
documents

Dynamic content with individual text_
Reducing the Cost
of Marketing
Campaigns
CX Transformation
At Your Fingertips
Document
creation speed
Customer
Journey
Mapping
About us

Calibra E.U. is a dynamically developing company on the Polish and Czech markets. We specialize in determining customer needs and conducting targeted marketing activities. We focus on activities aimed at high personalization of communication at all levels, both in written and electronic form. We achieve our clients' goals based on Quadient technologies.

Technology
Products and Services

MAP.

It automates marketing messages across customer channels, including email, website, social media, text messages, and more. These messages can be broadcasted (newsletters) or personalized (offers). They are typically sent automatically using templates and triggered by specific triggers. The goal of MAP (Marketing Automation Platform) is to increase the number of qualified potential customers, nurture potential customers, improve conversion rates, and generate sales while reducing marketing and sales efforts. Well-known MAP platforms include Salesforce Marketing Cloud, Marketo, and HubSpot.

Targeted
marketing

In today's rapidly changing business environment, personalized and timely communication with current and future customers is becoming an increasingly important tool. Companies that fully leverage personalized communication gain a significant competitive advantage.

Advantages
of targeted/direct
marketing

Efficient handling
of not only campaigns
Development
of new business
opportunities
Shorter
processing times,
without programming
Higher response rate
from the customers
Customer
satisfaction

Application of targeted marketing

  • Phone

  • Letters

  • Collections

  • Loyalty programs

On-demand
services

On-demand service ensures that your customers receive personalized messages anytime during the day or night, quickly and reliably. The requirements for multi-channel communication can be managed with the highest speed and performance in the industry using batch processing service.

Functions

Data entry and processing

  • Complete data and content entry (data, text, images, etc.)

  • Import from Quark, InDesign, Word applications, and RTF format

  • Advanced import and conversion of PDF format

  • PURL

Functions

Design
and composition

  • Mac / Windows platforms

  • WYSIWYG mode and graphical representation of the workflow

  • WYSIWYG mode and graphical representation of workflow

  • Real-time targeted message delivery

  • Dynamic composing of letters

Targeted marketing

Our application allows for the creation, editing, and management of documents for customer communication. Document creation is based on pre-defined data in such a way that each customer receives personalized information. Visually designed personalized documents are presented to the customer in PDF or HTML format through electronic presentation. The undeniable advantage of this communication is the speed and timeliness of information received by the customer, as well as the ability for feedback. The system can be easily integrated with the company's CRM or MIS system for further utilization and processing of acquired information.

Customer
Journey Mapping

It facilitates managers (such as marketing, digital, CX) to view and take steps to improve their entire portfolio of customer communication through a single web interface, regardless of the underlying communication technology.

Our
‍solution

Targeted Online Marketing is a service available to all customers, enabling the creation of personalized mailings through a web interface. It allows for filling in address fields (letters, postcards, promotional materials) along with selecting the customer database. Additionally, we provide mass data processing and personalized content for end customers, with the option of integration into existing infrastructure or a SaaS collaboration model. Data maintenance, accuracy verification, and management are additional advantages of this solution.

Personalised
Responsive
Content

Structured

  • Offset and digital print runs for marketing materials

  • Financial statement

  • Telephone bills

  • Financial Printing

Interactive

  • Neogotiated documents (margin, derivate contract)

  • Retirement/benefit books

  • Welcome kits

  • Group insurance policies

  • Business correspondence

  • Technical Authoring

On demand

  • Web to print

  • Account notices

  • Online quotes

  • Point-of-service customer documents

  • On-demand correspondence

  • Order confirmations

  • Travel itineraries

  • Online statement generation

Project
‍Collaboration
Model